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Two (Proven) Tips For Increasing (Doubling) Your Video Conversion Rate

Hi, this is Clay Collins, and I have two tips for making your videos twice as effective. That’s what you have to look forward to in today’s LeadPlayer tip.

So the fist tip that I have is always have an intro to your video where you tell folks what they’re going to get in the video, and that allows you to insert down the line if you want to an opt-in box into your videos. So let me give you an example. Okay, so right here, I’m telling people what they’re going to get in the video. Video sales page template that you can use to take. Pop in your sales videos to increase your conversion rate on your sales video. Just bear with me. Just wait a couple more seconds. It’s a proven page. We’ve designed it in-house internally, from the ground up to get you more sales. That’s what you have to look forward to in this episode of the Marketing Show.

All right, so I say everything that they’re going to get in this episode of the Marketing Show, when I say that’s what you have to look forward to in this episode of the Marketing Show, and then this box appears, right. So it’s timed. People know exactly what they’re going to get and then I asked for the opt-in. now, of course, folks can click on ‘Skip This Step.’ So they’re not required to opt in, but I have a convenient place for putting in that opt-in box. It’s kind of weird if your creating a video and just out of the blue, an opt-in box appears in the middle of the video. If you want to have an opt-in box, the beginning of a video or an end of the video, that can be fine, but if you want an opt-in box to appear in the middle of a video, it can be a little awkward if it’s not paired with the content.

So in order to allow you to do this, I recommend that at the beginning of every video you create, even if you’re not going to be using LeadPlayer on it for a while that you say a summary of what you’re going to give them and say that’s what you have to look forward to in this video. Some version of that. Because that allows you to put this hear. Now what I do is when I first release the video and e-mail my list about it, I don’t have this opt-in box, but a few days later, I turned on this opt-in box, and because I created an intro, it allows me to put that opt-in box right there, and it makes sense. There’s perfect timing. Everything works.

My second tip has to do with the hell you end your video. A lot of people will wrap up their video. They’ll take a whole lot of time doing that, and then they’ll even have like a little animation or a bumper, right. They’ll have an out throw animation with their logo twirling or whatever. And that can be okay, but if you have a call-to-action in your videos, you want them to buy something. If you want them to do something, if you want them to opt in, if you want something like that to happen and you have a long out throw that’s when most people will stop watching. Most people don’t watch the video until the end, and especially if you have like one of those logo animations at the end of your video. Folks don’t watch that. Even if it’s just like 4 seconds, they’ll usually just stop at that logo animation. So it ensures that they’re very unlikely to do whatever you want them to do.

So for example, if you have an opt-in box at the end of your video, there’s almost no chance that they’re going to see that if you have a logo animation. I was about to wrap up this video here where I want people to watch another video. So the call-to-action at the end of this video is I want them to watch another video that demonstrates something, and previously, I had this long drawn-out thing where I told them what they learned, and I had some logo animation and all this stuff, but I realized that they were not very likely to do it. So let me show you what I had here before. I encourage you to go below and watch my creative use of someone else’s video that was used on my blog with absolutely no flack. Everyone loved it and it was a hit. All right, so that’s my call-to-action. I say I encourage you to watch this thing, but then, check this out.

Anyway, I hope you’ve learned about how you can use other people’s videos to ethically delight your audience, build. See, I’m like wrapping up here and this is where people start zoning out. Hold your audience, and also, keep in contact with your list using LeadPlayer.

Thanks so much. This has been today’s – All right, so when I wrap up like this, it decreases the likelihood that people are going to do what I really want them to do on my blog with absolutely no plaque to go below and watch – All right, I want them to go below and watch this other video, but then I have all this wrapped up, right, keeping contact with your – So what I’m going to do is instead of having this long drawn-out out-throw, I’m just going to cut it right here. So this is what people are going to see. Check it out. This is how it ends and posted it below. So I encourage you to go below and watch my creative use of someone else’s video that was used on my blog with absolutely no plaque. Everyone loved it and it was a hit.

Stop. No outthrow, no summary, no nothing. I just end the video because when you do that, when you’re in with the call-to-action without summarizing and some logo animations, people are much more likely to do what you ask them to.

Anyway, I hope you’ve enjoyed today’s video marketing tip. My name is Clay Collins. I’m a co-founder here at leadplayer, and I hope you have an amazing day. Take care.

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